IDEA Health & Fitness Association Announces IDEA Success Academy

This press release was provided by IDEA Health & Fitness Association. The Club Industry editorial staff was not involved in the creation of this content.

SAN DIEGO – IDEA Health & Fitness Association will offer a motivational, information-packed event—the IDEA Success Academy: “Make It Big and Make it Matter”—to help fitness, health and wellness professionals realize greater growth, greater profits and greater potential at this year’s IDEA World Fitness Convention, the largest global fitness conference in the world.

This one-day special event on Friday, July 17, 2015, will feature the most successful leaders in the fitness, health and wellness arena sharing insider tips, valuable lessons learned and personal experiences on how they have developed leading brands. Sessions will focus on creating new products, automated marketing, creating new income streams, getting published, building a social media following, becoming a paid speaker or spokesperson, and much more.

The IDEA Success Academy will include presentations and panels with some of the top names in the industry, including a motivational keynote by Bo Eason, a former NFL All-Pro, and renowned Broadway playwright and actor. Other presenters include best-selling authors Mark Macdonald, Sue Hitzmann, MS, and Sara Gottfried, MD; self-healing expert Fabrizio Mancini, DC; Mike Koenigs, founder of the integrated lead capture and sales program Instant Customer; Stephen Griffith, creator of the High Performance Coaching program, It’s Not Selling, It’s Serving®; and fitness expert and author Alex Isaly. 

In his IDEA Success Academy panel presentation, best-selling author Mark Macdonald hopes to impart the value of good content to attendees. “I hear fitness and health pros say it takes too much time and money to create an online presence, write a book, create videos, be featured on local and national media, or become a keynote speaker. There might have been some truth to that 10 years ago, but not now,” says Macdonald. “Today, quality content is the king on all platforms: online, books, video, media and speaking. If you possess powerful content that people want and need, you’ll exponentially build your fitness business and achieve all of your goals. Time and money are no longer the roadblocks that derail you.”

According to Kathie Davis, executive director of IDEA Health & Fitness Association, the IDEA Success Academy will provide information and valuable tools that industry professionals have been seeking.  “Participants will have an opportunity to learn from the best on how they can translate their love of health and fitness into a profitable business. For those already in the fitness industry, the IDEA Success Academy will give concrete information about how to take their career to the next level,” said Davis.

The IDEA Success Academy will take place on Friday, July 17, 2015 as part of the IDEA World Fitness Convention.  The cost to attend is $199 and includes a full day of presentations, a networking happy hour with all the presenters, as well as a free pass to the IDEA World Fitness and Nutrition Expo.

IDEA Health & Fitness Association is the world’s leading organization of fitness and wellness professionals, delivering world-class content and continuing education to fitness professionals. The 2015 IDEA World Fitness Convention will take place July 15-19, 2015, at the Los Angeles Convention Center. Early-bird registration rates are available through June 5, 2015. Visit: www.ideafit.com/world for more information or to register.