Hedstrom Fitness Launches New SURGE Bringing Dynamic-Fluid Living Resistance to Functional Fitness Training

This press release was provided by Hedstrom Fitness. The Club Industry editorial staff was not involved in the creation of this content.

Hedstrom Fitness, maker of BOSU, recently launched its new SURGE which is a hand-held, water-filled exercise tube using living resistance to help users with active lives perform stronger and better in the real world.

Being water-filled, SURGE produces a dynamic-fluid resistance for an unbalanced, unstable condition that causes the body to constantly adapt to resist and control the unpredictable shifting water. This resistance uniquely challenges the joints and stabilizing structures. Hedstrom calls this "training for the speed of life" as the user’s movements ultimately result in building an athletic core capable of anything life and sport can dish out through intense and dynamic training.

"In our daily lives we rarely deal with moving stable, balanced objects. Whether it’s a police officer taking down a suspect, a mother picking up her child, or a firefighter controlling a hose, almost nothing in life is stable and balanced. Therefore, exercise forms like SURGE that can mimic unbalanced movements, enhance performance," said Mike Kelly, CFO, Hedstrom Fitness. "Originally developed for emergency responders, firefighters, military and police, we saw tremendous applications to the fitness world. In fact, when we launched SURGE to fitness professionals during the August Idea World Fitness Convention, the feedback was incredibly positive."

"I love the product," said Leslee Bender of the Bender Training Academy. "I train water skiiers and I can tell you the benefits will be amazing as it is one of the best ways to work the core, balance, flexibility and strength all in one movement. It does not get better than that!" http://www.bendertraining.com

Hedstrom Fitness manufactures, distributes and markets effective functional fitness products for trainers, fitness enthusiasts, youth, active agers, athletes and physical therapists among others. In fact, its most acclaimed product, the BOSU, started the functional integrated training revolution in helping people get in shape, age better and maintain mobility while also improving their vitality by training muscles based on the way they are used in everyday life.

Water-filled devices, heavy ropes, chains and sandbags are all forms of active resistance equipment. When moved, the mass of the device invariably shifts, which is more unstable than a traditional barbell or dumbbell. These shifts cause disruptions in the normal exercise movement path which increases the demands placed on the muscles of the trunk and joint stabilizers as they counteract postural disturbances. Active resistance training devices may provide enhanced proprioceptive input (which is the unconscious perception of movement and spatial orientation arising from stimuli within the body itself), improving joint position sense and kinesthetic awareness. This, in turn, may improve core stability and postural control. By enhancing the stability of the core and the specific joints required to stabilize a movement, more efficient movement can be produced from the joints required to be mobile to execute a task. This is because the agonists, antagonists, and stabilizer muscles function in a more organized and synergistic way.

SURGE Product Specifications

Size: Water-filled, the SURGE can vary from 10 lbs. – 65 lbs.

Price: $179.95

Comes with:Programming developed by Peter Twist for trainer-level athletes on DVD

Availability: available at www.GetTheSurge.com

To see the SURGE in action:

http://youtu.be/JNqs5lCvU-E

http://youtu.be/yH4WsahEwoQ

http://youtu.be/laB5O-CGHWE

https://copy.com/43y3wY2vyxWH

About Hedstrom Fitness:

Hedstrom Fitness is a newly created division of Ball, Bounce and Sport Inc., one of the nation's premier manufacturers, distributors and marketers of play and sports balls with more than 175 employees and distribution networks in the U.S. and Canada. In April 2012, Hedstrom acquired exclusive, worldwide distribution of BOSU® products from Fitness Quest Inc. Officially launched in 2000, the BOSU® Balance Trainer helped to introduce the concept of balance training to elite athletes and coaches, fitness professionals, medical and rehabilitation specialists, and schools and universities. Based in Ashland, Ohio, Hedstrom Plastics, a sister division, currently manufactures commercial and retail versions of the BOSU Balance Trainer and BOSU Ballast Ball, as well as  exercise balls, surf boarding training devices, and medicine balls. For more information visit www.BOSU.com, www.Hedstrom.com, and www.HedstromPlastics.com.

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