Even if clubs have the right programming, they still may not see an uptick in male participation if the programming is not marketed to appeal to men. Photo by Thinkstock.
After decades as a female-dominated domain, group exercise may finally be going coed. New programming options that focus on quantifiable results rather than complex choreography are attracting men who also are compelled by the coaching and camaraderie found in the group fitness environment. For the first time, health club owners are beginning to see the benefits of approaching group exercise from a more masculine point of view. The rise in male participation has companies that provide group ...
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