At Equinox, yoga is so popular that all new Equinox clubs include a yoga studio. But the studios aren't just for yoga classes. A growing number of yoga participants are requesting one-on-one instruction, and they are willing to pay prices similar to those the company asks of personal training clients — $95 per 60-minute session. "Yoga is definitely a value add," says Carol Espel, national director of group fitness and Pilates at New York-based Equinox. "There are ...

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