Mark Fisher, left, is the new CEO of Sport and Health. He replaces Jonathan Adler, right, who will stay with the company as vice chairman. Photo courtesy of Sport and Health.

Sport & Health, McLean, VA, announced today it has promoted Mark Fisher to CEO. Fisher replaces Jonathan Adler, who will remain with the company as vice chairman.

Fisher had served as Sport & Health’s president and chief operating officer the past three years.

“Mark Fisher has earned the trust and respect of our 2,200 employees in his capacity as president and COO for the last three years and also has gained the confidence of financiers and industry peers alike,” Adler said in a statement released today. “Equally important, Mark shares our passion for improving the lives of our members, and as CEO he will continue to build a great team and culture that will deliver on the Sport & Health mission, purpose and value proposition for years to come.”

Since joining Sport & Health in 2003, Fisher has reorganized the company’s operational structure, developed a new sales strategy and positioned the company for future growth, according to a Sport & Health release. Fisher also implemented a $25 million capital improvement program aimed at renovating 10 clubs and the opening of a new club in Brambleton, VA, in June 2010. The company recently announced two new locations in Gainesville and Woodbridge, VA, scheduled to open in December 2011, and the acquisition of a former Gold’s Gym in Frederick, MD.

“Today, Sport & Health is stronger than ever as we strive to improve our member experience through rejuvenation of our clubs, investment in technology and personnel, and thoughtful expansion throughout the Washington, DC, metro area,” Fisher said in a statement. “As Sport & Health approaches 40 years of industry leadership and dedication to excellence in fitness for our members, it is an honor to steer the course and support a team of leaders for our company’s future. I am pleased to continue working with such an amazing team of talented fitness professionals at Sport & Health and excited about the future opportunities.”

Adler, who had served as CEO since 2008, will focus his efforts on business development in his role as vice chairman.

The company also announced today that it achieved its best performance in its 38-year history in 2010, although no figures were disclosed.

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