Snap Fitness Reaches Out to New Market of 4 Million Potential Members with Travel Center Partnership
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Truckers who join the Snap Fitness Rolling Strong facilities have access to any other Snap Fitness clubs. Likewise, Snap Fitness members can access these Snap Fitness Rolling Strong clubs when they are on the road.
These facilities will not only change the trucking industry, Perry says, but they also will infuse a new burst of membership into the club industry from a group that normally would not belong to a gym.
For years, Perry has talked about bringing workout facilities to truckers, but he was often met with resistance from people who said that truckers would not exercise.
“They say that these drivers are not going to work out, but that’s ignorant thinking,” Perry says. “These people want to do it; it’s just no one has brought it to them. This is a population that is underserved.”
But if all goes well with these new centers, that may soon change.
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