Snap Fitness Reaches Out to New Market of 4 Million Potential Members with Travel Center Partnership
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The 960-square-foot modular units that Snap Fitness will install in the parking lots of Pilot Flying Js will include about 10 pieces of equipment. Photo courtesy of Snap Fitness.
As many health club operators try to determine how to reach the deconditioned market, Snap Fitness, Chanhassen, MN, is trying something new in that area. The company is opening 960-square-foot modular fitness centers at Pilot Flying J travel centers. The Snap Fitness Rolling Strong clubs will target the 4 million Americans who make their living as professional truck drivers.
“Most people don’t really look at that as a target market,” Gary Findley, COO at Snap Fitness, says of truckers.
Bob Perry, who is president of Rolling Strong, a company that provides health and wellness services to trucking companies and their drivers, approached Findley and Peter Taunton, CEO of Snap Fitness, with the idea, and they said yes.
“From the first time that I met Peter and Gary, I knew this was the right fit,” Perry says. “I can’t say enough [about] how great they were. Snap just got it. Peter was the right person. He knew truck drivers. They said, ‘Wow, yes, this is a population that clearly is not being served.’”
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