The Small Things in Life Make It Count

Article Tools




Interact With Us



Best of 2011

Top Stories of 2011

The most popular stories of 2011. Did your favorites make our list?

View our Top 12 list here

Resource Center

Buyers Guide

Find industry businesses by product or service categories, view company profiles and more.

View our Buyers Guide

Club Industry Trade Show

Club Industry Show and Conference, held each October, is the premier event for fitness and wellness professionals. Find out more about Exhibitors, Events, and Education.

View our Trade Show

Industry Events & Trade Shows

The industry-wide calendar features listings for educational events, trade shows and more.

View our Events Calendar

Classifieds

View classified ads for health club equipment and services, plus business opportunities and job postings.

View Classifieds

Current Issue

Read stories from the latest print issue of Club Industry magazine.

View the Current Issue

E-Newsletter Signup

Breaking news on the industry, people on the move, mergers and acquisitions and much more. Delivered weekly.

As they say, life is short. And as you grow older, it seems to move more quickly. At various times in your life, you likely have looked back at what you have accomplished. In some areas, you may measure up to your expectations. In other areas, you may fall short.

For some people, being married and having children is their greatest accomplishment. For others, reaching a certain level in their career is a point of pride. Those who have done both likely feel a tremendous sense of satisfaction. For others, the accomplishment they seek is to make a certain amount of money, to travel extensively, to have nice things or to be in the media spotlight. The accomplishments we each strive toward are likely as varied as each person reading this column.

However, I am certain that at some point in our lives we all look back at our accomplishments and wonder whether we have made a difference in the world. I cannot speak for your personal accomplishments, but I can say that as fitness professionals, you have made a difference. Some of you can point to a big accomplishment. Take Chris Powell, host of ABC’s “Extreme Makeover: Weight Loss Edition,” who helped David Smith lose 400 pounds in two years. Perhaps you had a similar success story—but you just did so without the TV fanfare.

As significant as it is to help people transform their lives like this, not everyone has done so. That does not make your significance any less. Perhaps your biggest contribution has been a collection of the small things you do every day. The smile and hello that you offer to members as they walk in each day (extra points if you can call them by name). The fact that you keep the equipment at your facility in good shape and ensure your club is clean. The way you hire the best people, train them well and treat them with respect.

It is remembering a member’s birthday or an employee’s birthday or that their child was in the hospital. It is handwriting a quick congratulations note to a member who has reached a goal. It is being involved in your club and the lives of your members and staff rather than sitting in your office, far removed from the reason you probably started your club: to make a difference in people’s lives.

One person who has kept this in mind for almost 50 years is Red Lerille, founder of Red Lerille’s Health & Racquet Club in Lafayette, LA. He is this year’s Club Industry Lifetime Achievement Award recipient. Despite creating a successful club that has led him to what seems like personal financial security, Lerille has not forgotten that the small things count. He does not have an office, preferring to stand at the reception desk to greet members when he is not busy taking care of other “small things” that will make a big difference in his members’ lives. He makes every connection count because every connection does count. And he is making a difference in the world because he realizes that “the world” begins with the people who cross his path every day.

As long as you keep this in mind, you can also look back at your life and say that any large accomplishment is something to take great satisfaction in, but the collection of small moments is something to relish.

Want to use this article? Click here for options!
© 2012 Penton Media Inc.

Sponsored Content

Cardio and Strength Trends
Sponsored by Life Fitness

Core Strength Conditioning
Sponsored by The AB Coaster Company

Group Exercise
Sponsored by LesMills

Technology Resource Center
Sponsored by ABC Financial

Videos

1st Annual Fitness Industry Summit 2011: Introduction

Jay Del Vecchio, World Instructor Training Schools President and CEO

Star Trac 2012 Photo Shoot: Behind the Scenes

Making of Star Trac Lifestyle Images Video.

Elevation Series iPod Compatibility

Watch the newest informative video from Life Fitness.



More Video

E-Newsletter

Newsbeat

Delivered once a week, this timely e-newsletter features breaking news, people on the move, mergers and acquisitions, supplier news, industry trends and more.

Subscribe

Most Popular

Most Recent

Insights into what high-level club executives think about their business and industry trends.

View Executive Insights

Practical Internet strategies to help you build customer relationships, increase revenues and lower costs.

View Web Savvy

In This Issue: May 2012 View All Past Issues

Cover Story

The Business of Corporate Fitness

Focusing on the corporate fitness market can present a revenue opportunity.



View the full issue
| View the digital edition

Subscribe To Club Industry Magazine

In Print and Online

Subscribe today to get the news you need and information you want from our print or digital edition as well as in our e-newsletters.

Subscribe Today!