OVERLAND PARK, KS -- Jack LaLanne will receive the Lifetime Achievement Award from Club Industry’s Fitness Business Pro magazine on Oct. 15 at the Club Industry show in Chicago. He will also offer the keynote address at the conference.

“You can’t offer a Lifetime Achievement award in this industry without giving it to Jack LaLanne,” says Pamela Kufahl, editor of Club Industry’s Fitness Business Pro. “He was an advocate of exercise long before it was popular. His TV exercise shows and his advocating of strength training for women and athletes were new concepts at the time, but now, we have whole networks devoted to exercise shows, and strength training is commonly recommended for women and athletes.”

LaLanne, now 94 years old, was a sickly boy, but at the age of 15, after hearing nutritionist Paul Bragg speak, he turned his life around through exercise and healthier eating. In 1936, at age 21, he opened a health studio in California.

LaLanne has written a book, “Revitalize Your Life.” His wife Elaine, who will be at the Club Industry show with him, has written four books.

LaLanne will receive the award at 11:45 a.m. on Oct. 15. He will then offer the keynote address and sign autographs afterwards.

Previous winners of this award have been Dr. Kenneth Cooper of the Cooper Aerobics Center, Alan Schwartz of TCA Holdings (Midtown Athletic Clubs), Rick Caro of Management Vision, Judi Sheppard Missett of Jazzercise, Joe Gold of Gold’s Gym and World Gym, and Joe Weider of Weider Publishing.