Healthworks Opens Low-Price GymIt in Boston
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Healthworks Fitness Centers for Women, Boston, will open a new low-price club called GymIt next Monday near Boston University.
The 18,000-square-foot facility, open to men and women, will include more than 100 cardio machines from Cybex, Life Fitness, Precor and Concept2, plus three strength lines and an add-on option of personal training. Other features include a RoqBot music system that allows members to customize their music through their iPhone or Android device.
Basic memberships begin at $19; a $27 membership allows a member to bring a friend on each visit.
GymIt is owned by Mark Harrington and his sons, Matt and Mark Jr.
“People want choices for their workout without a major investment,” Matt Harrington said in a statement. “GymIt is our response for those people who want to have a clean, fresh, high-quality gym option but aren’t prepared financially or mentally to commit for a year-long contract.”
The Harringtons own and operate Healthworks, which has five upscale for-profit clubs in the Boston area, plus two nonprofit facilities for homeless and low-income women.
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