What is in this article?:
- The 2012 Best of the Best Health Club Program Winners
- BEST NEW MEMBER INTEGRATION PROGRAM
- MyPath Program Generates Revenue
- BEST NONMEMBER PROGRAM
- Fast Results
- BEST BEHAVIOR MODIFICATION PROGRAM
- Effective Engagement
- BEST NEW MEMBER SALES PROGRAM
- Sales and Marketing Done Right
- BEST COMMUNITY-BASED PROGRAM
- Citywide Results
- BEST CHILDREN'S PROGRAM
- Financial Wellness
The Best of the Best Awards recognize the best programming at fitness facilities in the United States and provide concrete examples of programs that have proven, successful results. The entries were rated by a group of judges from within the fitness industry who ranked each program based on its goals, goal attainment, innovation, budgeting, member or nonmember participation, marketing, program effectiveness, and the club’s follow-up efforts.
Follow the links to the right to read about each of the winning programs for 2012.
Fast Results
“Too many people believe they have to spend an hour or hour-and-a-half in the gym to get results,” Flanagan says. “We are able to show them if it’s focused and individualized, [working out for] 25 minutes twice a week will show them huge results.”
At the end of the eight-week program, each participant receives a post assessment to see his or her progress. On average, participants lose 7.2 lbs, 4.8 percent body fat and 6.4 inches in circumference.
During the last consultation meeting, participants are provided with a discounted initiation fee if they join the club, and they are educated about group training programs that start as low as $50 per month for weekly training. Of the 453 people who have participated in the program this year, 51 percent were nonmembers, and 41 percent of these nonmembers joined the club after completing the program.
The program’s budget was $22,039. Costs included T-shirts, promotional flyers, employee time and space usage. The actual expenditure was $20,937. The monetary goal for one eight-week session was $38,000. The actual revenue was $36,240.
