What is in this article?:
- The 2012 Best of the Best Health Club Program Winners
- BEST NEW MEMBER INTEGRATION PROGRAM
- MyPath Program Generates Revenue
- BEST NONMEMBER PROGRAM
- Fast Results
- BEST BEHAVIOR MODIFICATION PROGRAM
- Effective Engagement
- BEST NEW MEMBER SALES PROGRAM
- Sales and Marketing Done Right
- BEST COMMUNITY-BASED PROGRAM
- Citywide Results
- BEST CHILDREN'S PROGRAM
- Financial Wellness
The Best of the Best Awards recognize the best programming at fitness facilities in the United States and provide concrete examples of programs that have proven, successful results. The entries were rated by a group of judges from within the fitness industry who ranked each program based on its goals, goal attainment, innovation, budgeting, member or nonmember participation, marketing, program effectiveness, and the club’s follow-up efforts.
Follow the links to the right to read about each of the winning programs for 2012.
BEST COMMUNITY-BASED PROGRAM
The Keller Pointe, Keller, TX
It wasn’t one program, one person or one facility that made up the best community-based program, but the combined efforts of The Keller Pointe and the communities in its county. Baylor Regional Medical Center at Grapevine, TX, extended the Lifestyle Improvement Challenge to the cities of Tarrant County in an effort to improve the populations’ quality of life through community health initiatives. Keller Pointe decided to join the competition in collaboration with the city of Keller, TX.
“It was up to each of us in our respective cities to figure out how to do it,” says Teresa Thomason, manager of The Keller Pointe. “We thought there’s a lot of opportunity to reach out to our community and meet this challenge head on.”
From September 2011 through March 2012, the health initiatives included Rock the Park, Run Series, Wii Be Fit and a weight-loss challenge to encourage fitness, eating a wholesome and balanced diet, maintaining a healthy weight and participating in wellness checks to reduce risks of medical conditions.
The Keller Pointe staff reached out not only to the members of their facility but to the entire Keller community. People were invited to participate in many of the events free of charge. With all of the events combined, they had more than 17,000 participants, which is 43 percent of the community’s population.
“It was a collaborative effort from our mayor, our parks and recreation department and our facility,” Thomason says. “We came up with all of these pieces to our puzzle and outlined the program together.”