What is in this article?:
- The 2012 Best of the Best Health Club Program Winners
- BEST NEW MEMBER INTEGRATION PROGRAM
- MyPath Program Generates Revenue
- BEST NONMEMBER PROGRAM
- Fast Results
- BEST BEHAVIOR MODIFICATION PROGRAM
- Effective Engagement
- BEST NEW MEMBER SALES PROGRAM
- Sales and Marketing Done Right
- BEST COMMUNITY-BASED PROGRAM
- Citywide Results
- BEST CHILDREN'S PROGRAM
- Financial Wellness
The Best of the Best Awards recognize the best programming at fitness facilities in the United States and provide concrete examples of programs that have proven, successful results. The entries were rated by a group of judges from within the fitness industry who ranked each program based on its goals, goal attainment, innovation, budgeting, member or nonmember participation, marketing, program effectiveness, and the club’s follow-up efforts.
Follow the links to the right to read about each of the winning programs for 2012.
Whether unveiling a new program or rejuvenating a successful model, this year’s winners of Club Industry’s Best of the Best competition reached far beyond innovation or revenue. The following six facilities are at the top of the class not just for developing the following programs but for serving the participants involved, whether or not they were members of their facility.
Thank you to this year’s Best of the Best judges: Karen Woodard-Chavez, president, Premium Performance Training; Paula Neubert, general manager, Greenwood Athletic and Tennis Club; Debbie Lee, director of marketing, Gainesville Health and Fitness Centers; Eddie Tock, owner, Eddie Tock Consulting; Thomas Kulp, director, Solution Consultants; Laurie Cingle, owner, Laurie Cingle Consulting and Coaching; Ann Gilbert, director of fitness, Shapes Total Fitness for Women; Christine Thalwitz, communications and research director, ACAC Fitness and Wellness; Maria Yannuzzi, regional programs manager, Merritt Athletic Clubs; and Casey Conrad, owner, Communication Consultants.