Working Out on Wall Street: Equinox on Wall Street

Article Tools




Interact With Us



Best of 2011

Top Stories of 2011

The most popular stories of 2011. Did your favorites make our list?

View our Top 12 list here

Resource Center

Buyers Guide

Find industry businesses by product or service categories, view company profiles and more.

View our Buyers Guide

Club Industry Trade Show

Club Industry Show and Conference, held each October, is the premier event for fitness and wellness professionals. Find out more about Exhibitors, Events, and Education.

View our Trade Show

Industry Events & Trade Shows

The industry-wide calendar features listings for educational events, trade shows and more.

View our Events Calendar

Classifieds

View classified ads for health club equipment and services, plus business opportunities and job postings.

View Classifieds

Current Issue

Read stories from the latest print issue of Club Industry magazine.

View the Current Issue

E-Newsletter Signup

Breaking news on the industry, people on the move, mergers and acquisitions and much more. Delivered weekly.

Photo of Equinox on Wall Street

Equinox features a view of Wall Street along with a juice bar, boxing studio, full-service spa, and physical therapy
Photo courtesy of Equinox.

Facility Name: Equinox on Wall Street
Location: New York City
Opened: 2000
Square Footage: 38,000 square feet
In a Former Life: A Chase Manhattan bank inside a historic building on Wall Street
Cost of Renovation: Equinox would not disclose this information but said it was a substantial cost.
Fun Fact: The club transformed the vault into the men's locker room.


A 1912 New York City skyscraper received a new lease on life in 2000 when Equinox transformed part of the 37-story building into an upscale 38,000-square-foot health club. The former Bankers Trust Company Building, renamed 14 Wall Street, spans a city block across from the New York Stock Exchange.

Eight years ago, Equinox purchased the space formerly owned by Chase Manhattan Bank and inserted 20,000 square feet of health club amenities inside the banking hall shell, which had 36-foot high ceilings, warm brown paneling and Venetian plaster walls. By working with the New York architecture firm Rockwell Group, the club mixed historic design elements with the latest equipment and amenities for a more modern look.

"It captures a unique, authentic vibe of the financial districts while adaptively reusing a memorable piece of architecture," says Paul Boardman, special advisor to the CEO of Equinox. "We created a fitness institution surrounded by the world's financial institutions."

The building, which is on the historic tour of the Wall Street district, appeals to area stockbrokers and corporate executives, says Saulo Espaillat, general manager. To make the executives feel at home, Equinox used blues, browns and mustard yellow and added executive touches, such as marble.

"It has a corporate bank feel, and it looks like a modern Grand Central Station," he says. "A lot of presidents of companies enjoy that look."

The prospective members also appreciate the history of the building, especially those who remember when the facility was a bank instead of a high-end health club.

"We had a former bank teller visit our club, and he was amazed at the transformation," Espaillat says.

Want to use this article? Click here for options!
© 2012 Penton Media Inc.

Sponsored Content

Cardio and Strength Trends
Sponsored by Life Fitness

Core Strength Conditioning
Sponsored by The AB Coaster Company

Group Exercise
Sponsored by LesMills

Technology Resource Center
Sponsored by ABC Financial

Videos

1st Annual Fitness Industry Summit 2011: Introduction

Jay Del Vecchio, World Instructor Training Schools President and CEO

Star Trac 2012 Photo Shoot: Behind the Scenes

Making of Star Trac Lifestyle Images Video.

Elevation Series iPod Compatibility

Watch the newest informative video from Life Fitness.



More Video

E-Newsletter

Newsbeat

Delivered once a week, this timely e-newsletter features breaking news, people on the move, mergers and acquisitions, supplier news, industry trends and more.

Subscribe

Most Popular

Most Recent

Insights into what high-level club executives think about their business and industry trends.

View Executive Insights

Practical Internet strategies to help you build customer relationships, increase revenues and lower costs.

View Web Savvy

In This Issue: May 2012 View All Past Issues

Cover Story

The Business of Corporate Fitness

Focusing on the corporate fitness market can present a revenue opportunity.



View the full issue
| View the digital edition

Subscribe To Club Industry Magazine

In Print and Online

Subscribe today to get the news you need and information you want from our print or digital edition as well as in our e-newsletters.

Subscribe Today!