NEW YORK — As it moves forward with plans to become a national player in the fitness club game, Equinox Fitness Clubs has appointed Scott Rosen as its new chief financial officer. As CFO of J.Crew, the casual clothing and mail order retailer, 45-year-old Rosen was responsible for the financial function of the $750 million brand encompassing retail, catalogue and Internet components.

Equinox currently operates 16 locations in the New York Metro area, three in Chicago and two in Los Angeles. The company plans to open six to eight new locations annually in an attempt to become a truly national chain.

“After an exhaustive search, I am very excited to announce that Scott has accepted the position as the new chief financial officer of Equinox,” said Harvey Spevak, CEO of Equinox. “Scott's experience is perfectly aligned with the current and long-term needs of Equinox as we grow as a national brand.”