Equinox Names New CMO
advertisement
Interact With Us
Best of 2011
Top Stories of 2011
The most popular stories of 2011. Did your favorites make our list?
Resource Center
Buyers Guide
Find industry businesses by product or service categories, view company profiles and more.
Club Industry Trade Show
Club Industry Show and Conference, held each October, is the premier event for fitness and wellness professionals. Find out more about Exhibitors, Events, and Education.
Industry Events & Trade Shows
The industry-wide calendar features listings for educational events, trade shows and more.
Classifieds
View classified ads for health club equipment and services, plus business opportunities and job postings.
Current Issue
Read stories from the latest print issue of Club Industry magazine.
Club info and News
Read news about some of the biggest names in the industry.
- 24 Hour Fitness
- Anytime Fitness
- Bally Total Fitness
- Crunch Fitness
- Club One
- Curves
- Equinox
- Gold's Gym
- Health Fitness Corp.
- LA Fitness
- Life Time Fitness
- Lifestyle Family Fitness
- Planet Fitness
- Plus One Management
- Powerhouse Gyms
- Snap Fitness
- Spectrum Athletic Clubs
- Sport & Health
- Town Sports International
- Sports Club Co.
- Urban Active
- Wellbridge
- Western Athletic Clubs
- World Gym
E-Newsletter Signup
Breaking news on the industry, people on the move, mergers and acquisitions and much more. Delivered weekly.
Cie Nicholson is the new chief marketing officer at Equinox. Photo courtesy of Equinox.
NEW YORK -- Equinox recently named Cynthia (Cie) Nicholson its new executive vice president and chief marketing officer.
Nicholson had served as the CMO of PepsiCo North America from 2005 until she stepped down in 2008. She had responsibility for more than 35 brands at Pepsi.
“Cie is a forward-thinking leader who understands how to build and expand a brand into new, profitable markets,” Equinox CEO Harvey Spevak said in a statement. “She is the best of all worlds: an award-winning marketing executive with an exceptional track record in one of the most competitive global businesses, a natural leader and developer of talent, and a successful manager with a tremendous entrepreneurial spirit.”
Spevak added that Nicholson will help New York-based Equinox build a “global lifestyle brand” by identifying and capitalizing on domestic and international opportunities.
“I am thrilled to be joining Equinox at such an important point in the company’s growth and expansion,” Nicholson said in a statement. “The Equinox lifestyle brand has something unique and compelling to offer both an expanded domestic and international marketplace. Equinox has tremendous brand equity that defines quality, innovation and attention to detail through its design and diverse offerings. That’s a great message in any language.”
Want to use this article? Click here for options!
© 2012 Penton Media Inc.
Acceptable Use Policy blog comments powered by Disqus