MIAMI — Elements™, the South Beach, FL-based fitness and lifestyle brand for women, is opening a showcase club in Alpharetta, GA, an Atlanta suburb, next month.
“Atlanta is a great fit for the upscale Elements brand,” said Christopher Palumbo, development director for the company. “Elements has unique offerings, many of which will be firsts for the market.”
The boutique-style club was designed by Ruby Martin, an award-winning interior designer, and will feature four distinct lifestyle zones, including diet coaching, yoga and Pilates, private exercise and circuit training. The club will also feature European-designed Smartcard™ equipment, which record and track the progress of each member.
A second club is scheduled to open in November in the mid-town area of Atlanta. Elements™ is a national upscale diet and fitness brand for women, offering membership-based fitness and weight loss services throughout a network of wholly owned and licensed health clubs.