Increased Attention, Increased Retention
The formula for successful new member integration may be as simple as this: offer a personal connection, and then teach and repeat. And then teach and...
The 2010 Best of the Best Health Club Program Winners
A commitment to helping members succeed is the underlying theme for winners in this year's Best of the Best contest. From comprehensive medical-based fitness programs to all-inclusive corporate wellness plans, the winning 2010 clubs take an integrated approach to health and wellness while focusing on building strong relationships with members. ...
The Design of Your Sales Area Can Win or Lose the Sale for You
You have completed the tour of your facility with a prospective member, and now it's time to explain the membership costs and ask for a commitment and...
Managing by Walking Around Will Improve Retention at Your Facility
Recently, I heard a number of clients remark about their management's lack of follow-through on hospitality and retention efforts. I suspect that this...
Setting and Increasing Pricing Involves Evaluation, Not Fear
Setting pricing can be one of the most difficult decisions for club owners. They often set pricing based on their competitors' prices. However, this method...
Anytime Partners with Fabiano Designs
HASTINGS, MN -- Anytime Fitness clubs are remodeling with the help of design firm Fabiano Designs....
Reports: Woman Dies in Equinox Club
LOS ANGELES -- A woman collapsed and died on Wednesday night inside an Equinox club in Los Angeles, according to multiple reports....
24 Hour Fitness Supports Young and Old
SAN RAMON, CA -- 24 Hour Fitness has had a strong relationship with youths in California. Now it has a relationship to benefit the young at heart....
International Fitness Day Promotes Health and Fitness
LEESBURG, VA -- The second annual International Fitness Day will take place on Saturday, Oct. 16....
Life Time Partners with NBA Team
CHANHASSEN, MN -- Life Time Fitness has a naming rights partnership with the NBA’s Minnesota Timberwolves....
LA Fitness Adds Two More Clubs
IRVINE, CA -- LA Fitness has added two new clubs to its portfolio this month....
Equinox Names New CMO
NEW YORK -- Equinox recently named Cynthia (Cie) Nicholson its new executive vice president and chief marketing officer....
Ohio Owner Indicted for Trafficking Steroids, Marijuana
BATAVIA, OH -- An Ohio club owner has been indicted for manufacturing and trafficking steroids and marijuana....
Oregon Owner Pleads Guilty to Sexual Harassment
CLACKAMAS, OR -- A club owner in Oregon who was accused of sexually abusing an 18-year-old woman has pleaded guilty to sexual harassment....
ACAC to Expand in Virginia
CHARLOTTESVILLE, VA -- ACAC Fitness & Wellness Center is adding a new club in Richmond, VA, its second facility in that city. ...
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