Increased Attention, Increased Retention 

The formula for successful new member integration may be as simple as this: offer a personal connection, and then teach and repeat. And then teach and...

The 2010 Best of the Best Health Club Program Winners 

A commitment to helping members succeed is the underlying theme for winners in this year's Best of the Best contest. From comprehensive medical-based fitness programs to all-inclusive corporate wellness plans, the winning 2010 clubs take an integrated approach to health and wellness while focusing on building strong relationships with members. ...

The Design of Your Sales Area Can Win or Lose the Sale for You 

You have completed the tour of your facility with a prospective member, and now it's time to explain the membership costs and ask for a commitment and...

Managing by Walking Around Will Improve Retention at Your Facility 

Recently, I heard a number of clients remark about their management's lack of follow-through on hospitality and retention efforts. I suspect that this...

Setting and Increasing Pricing Involves Evaluation, Not Fear 

Setting pricing can be one of the most difficult decisions for club owners. They often set pricing based on their competitors' prices. However, this method...

Anytime Partners with Fabiano Designs 

HASTINGS, MN -- Anytime Fitness clubs are remodeling with the help of design firm Fabiano Designs....

Reports: Woman Dies in Equinox Club 

LOS ANGELES -- A woman collapsed and died on Wednesday night inside an Equinox club in Los Angeles, according to multiple reports....

24 Hour Fitness Supports Young and Old 

SAN RAMON, CA -- 24 Hour Fitness has had a strong relationship with youths in California. Now it has a relationship to benefit the young at heart....

International Fitness Day Promotes Health and Fitness 

LEESBURG, VA -- The second annual International Fitness Day will take place on Saturday, Oct. 16....

Life Time Partners with NBA Team 

CHANHASSEN, MN -- Life Time Fitness has a naming rights partnership with the NBA’s Minnesota Timberwolves....

LA Fitness Adds Two More Clubs 

IRVINE, CA -- LA Fitness has added two new clubs to its portfolio this month....

Equinox Names New CMO 

NEW YORK -- Equinox recently named Cynthia (Cie) Nicholson its new executive vice president and chief marketing officer....

Ohio Owner Indicted for Trafficking Steroids, Marijuana 

BATAVIA, OH -- An Ohio club owner has been indicted for manufacturing and trafficking steroids and marijuana....

Oregon Owner Pleads Guilty to Sexual Harassment 

CLACKAMAS, OR -- A club owner in Oregon who was accused of sexually abusing an 18-year-old woman has pleaded guilty to sexual harassment....

ACAC to Expand in Virginia 

CHARLOTTESVILLE, VA -- ACAC Fitness & Wellness Center is adding a new club in Richmond, VA, its second facility in that city. ...

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In This Issue: May 2012 View All Past Issues

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The Business of Corporate Fitness

Focusing on the corporate fitness market can present a revenue opportunity.



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