SAN RAMON, CA -- 24 Hour Fitness has had a strong relationship with youths in California. Now the company has a new relationship to benefit the young at heart.

Today, on the eve of Friday’s International Day of Older Persons, 24 Hour announced a partnership with the International Council on Active Aging (ICAA). As part of the alliance, 24 Hour will review ways to make its portfolio of clubs more relevant and accessible to older active adults. The San Ramon, CA-based company hopes to support the ICAA’s mission of improving the quality of life for aging Baby Boomers through fitness.

Currently, 24 Hour offers Silver&Fit programming and Healthways’ SilverSneakers fitness program to more than 500,000 eligible Medicare, Medicare Advantage and group retirees.

“24 Hour Fitness provides readily accessible facilities and programs that enable older adults to maintain and improve their physical functioning,” Colin Milner, CEO of the ICAA, said in a statement. “Together, we are working to ensure that older adults use fitness to live healthier and happier lives.”

24 Hour also was once again a partner in the recently completed 2010 Governor’s Challenge, a core initiative of the California Governor’s Council on Physical Fitness and Sports. 24 Hour offered free 30-day memberships to every high school participant in the challenge and 90-day memberships to those who completed it. More than 100,000 passes were downloaded by youth participants and coordinating school administrators, according to the company.

“At 24 Hour Fitness, we believe that incorporating more physical activity into a child’s day is an important step towards raising healthy children,” Randy Drake, senior vice president at 24 Hour, said in a statement.

24 Hour, which has been a partner in the Governor’s Challenge since 2006, includes a list of gold medalists and other honorees from the challenge on its website.

Want to use this article? Click here for options!
© 2012 Penton Media Inc.