The Club Industry 2009 Conference and Exposition is expanding beyond fitness by offering a well-rounded array of programming and vendors to help fitness facilities serve a variety of clients and be in top form for the economic recovery. The conference and exposition runs Oct. 14-17 at McCormick Place Convention Center in Chicago.

For expert advice from the “godfather of fitness,” delegates can attend a keynote address by Jack LaLanne, the 2009 Lifetime Achievement Award winner, at 11:45 a.m. on Thursday, Oct. 15. LaLanne first appeared on TV in the early 1950s to promote a healthy lifestyle to millions of Americans. LaLanne also will be signing commemorative covers of Club Industry's Fitness Business Pro magazine for an hour after the keynote address, or until the free covers run out.

To further increase attendee success during the recession, Mark Mastrov, founder of 24 Hour Fitness and principal at New Evolution Fitness Co., will discuss “How to Deliver Record-Breaking Performance in Today's Economy” during a second keynote address at 11:45 a.m. on Friday, Oct. 16. Both LaLanne and Mastrov's sessions are free to all attendees.

In addition to a broad lineup of seminars from industry leaders, wellness will be a hot topic at the event, says Herbert Greenebaum, marketing manager for Club Industry trade shows. For example, an all-day session on worksite wellness is slated for Thursday, Oct. 15. (Visit http://clubindustryshow.com/national for the full schedule.)

“This is a transition phase for the industry. More clubs recognize that wellness is what people want,” Greenebaum says. “We'll talk a lot about diversity and programming to maintain clients, and customer service to retain clients — that's absolutely necessary in this climate.”

During the welcome reception at 5:30 p.m. on Wednesday, Oct. 14, the new face of the Club Industry family will be unveiled. Attendees can get a sneak peek at the makeover, plus enjoy cocktails and hors d'oeuvres while networking with colleagues. The World Instructor Training Schools also will hold a drawing to give away a free Wii video system at the reception.

A special wellness networking luncheon at 12:45 p.m. on Friday, Oct. 16, features David Patchell-Evans, president and CEO of GoodLife Fitness Centers in London, Ontario, Canada. For a $60 fee, attendees can enjoy lunch and a discussion about how to teach drive and passion to employees so they can inspire members.

A free Ask the Experts Lounge will be open during exhibit hall hours, which begin at 12:30 p.m. on Thursday, Oct. 15. A full representation of leading consultants from all sectors of the fitness industry will be on hand in the exhibition hall, Greenebaum says.

Plus, attendees can check out new exercise equipment on the show floor, as well as the latest fitness apparel from a variety of manufacturers at a new Fitness Apparel Mart. And as always, there will be early morning workouts in the exhibit hall, plus a Boot Camp Challenge workout presented by Lori Patterson at 7 a.m. Thursday, Oct. 15, at the Palmer House Hilton.

About 14 providers will offer continuing education units, including new partners National Exercise & Sports Trainers Association and the World Instructor Training Schools.

In light of the recent LA Fitness shootings in the Pittsburgh area, a special town hall meeting called “How Will You React in a Crisis?” is slated for 4 p.m. on Friday, Oct. 16. The meeting, moderated by Stuart Goldman, managing editor of Club Industry's Fitness Business Pro magazine, will feature a panel of experts, including a representative from the American Red Cross and the International Association of Emergency Managers.

An Inclusive Fitness Pavilion, sponsored by The National Center on Physical Activity and Disability and the Inclusive Fitness Coalition, is planned on the show floor to provide a one-stop shop for advice and guidance about inclusive equipment, facility accessibility, staff training and marketing for people with disabilities. In addition, attendees can meet the magazine's editors at a designated time in the Resource Center.

Visit http://clubindustryshow.com/national for the full schedule, to register and to learn more about hotel and travel arrangements, including special discounts.

CLUB INDUSTRY 2009 SCHEDULE OF EVENTS

WEDNESDAY, OCTOBER 14

9 a.m. - 4 p.m.	All-day sessions
Noon - 5:30 p.m.	Conference sessions
5:30 p.m. - 7 p.m.	Welcome reception at McCormick Place Convention Center

THURSDAY, OCTOBER 15

7 a.m. - 7:45 a.m.	Early morning Boot Camp Challenge Workout at the Palmer House Hilton
9 a.m. - 4 p.m.	All-day sessions, including the Worksite Wellness Summit (sponsored by GlobalFit)
8:30 a.m. - 11:30 a.m.	Conference sessions

11:45 a.m. - 12:30 p.m.
Keynote and Lifetime Achievement Award
Jack LaLanne (sponsored by
MET-Rx/Worldwide Sport Nutrition and ABC Financial)

12:30 p.m. - 5:30 p.m.	Exhibit hall open
12:30 p.m. - 5 p.m.	Club Studio, booth 135
2 p.m. - 3:30 p.m.	Conference sessions

FRIDAY, OCTOBER 16

7 a.m. - 9 a.m.	Early morning workouts in the exhibit hall
8:30 a.m. - 11:30 a.m.	Conference sessions
9 a.m. - 4 p.m.	All-day sessions
11:30 a.m. - 5 p.m.	Exhibit hall open
11:30 a.m. - 5 p.m.	Club Studio, booth 135

11:45 a.m. - 12:30 p.m.
Second-Day Keynote
Mark Mastrov, founder of 24 Hour Fitness and principal at New Evolution Fitness Co.

12:45 p.m. - 2 p.m.	Wellness Networking Luncheon
2 p.m. - 3:30 p.m.	Conference sessions
4 p.m. - 5 p.m.	Town Hall Meeting: “How Will You React in a Crisis?” Club Studio, booth 135

SATURDAY, OCTOBER 17

7 a.m. - 9 a.m.	Early morning workouts in the exhibit hall
9 a.m. - 12:30 p.m.	Conference sessions
10 a.m. - 2 p.m.	Exhibit hall open
10 a.m. - 2 p.m.	Club Studio, booth 135

CLUB INDUSTRY 2009 EXHIBITOR LIST (AS OF AUG. 13)

EXHIBITORS	BOOTH NUMBER
2XL Corp. (Gym Wipes)	1349
A.F.A.A.	1241
AB Coaster	330
ABC Financial Services Inc.	549
Abcore Fitness Inc.	1340
ABSOLO Inc.	516
AGM Group	755
American Council on Exercise	854
Apex Fitness	1336
ASF International	321
Aspen Information Systems	349
AV Now Inc.	1240
Ball Dynamics International	1329
Biometrics Nutrition & Fitness	1028
BiProUSA	341
Blue Fish Corp.	534
Brewer's Ledge Inc.	440
Celsius Inc.	1250
Centaur Floor Systems	1243
Club Industry's Fitness Business Pro	Registration Area
Club Insider	1431
Club Resource Group	1128
Club Solutions magazine	1418
Concept2	417
Conexion	343
Creative Fitness Marketing	943
Creative Health Products Inc.	1248
CSI Software	748
Cutting Edge Strips-Enlyten	1419
Cybex International Inc.	301
DeBourgh Mfg. Co.	1443
Digilock	1128
Egg Whites International	108
Elations	421
Equilibrium Active Wear	435
ERC Wiping Products Inc.	1413
Expresso Fitness Corp.	327
E-Z Facility.com	957
Fabiano Designs International	448
Fiserv	929
Fitness Insurance	756
Fitness Master	1235
Freemotion Fitness Inc.	517
Go Figure Inc.	522
Gojo Industries Inc.	423
Gripad USA	433
Gym Demon	758
GymValet/B&D Specialty Concepts Inc.	1353
Hampton Fitness Products	731
Health Club Panel Network	857
HealthClubCampaign.com	1158
Healthways	351
HEX Tanning	1323
Hydromassage	416
Ideal Products Inc.	757
IHRSA	317
Integrated Functional Coaching Systems	149
Intek Strength	1301
IntelaMetrix Inc.	452
Iron Grip Barbell Co.	739
iTECH Fitness	539
Juice Plus	454
JUVO Inc.	1142
K & K Insurance Group Inc.	1029
Keiser Corp.	1049
Laundry Loops	450
Legacy Lockers	248
Les Mills International	131
Life Fitness	501
Lifeline USA	231
Marpo Kinetics	458
Matrix Fitness Systems	1101
McArthur Towels	1033
M-Core FTS	956
MET-Rx/Worldwide Sport Nutrition	434
Microfit Inc.	767
MINDBODY Inc. Universal Business Management	656
National Federation of Professional Trainers	1059
National Fitness Financial	1149
Nautilus	919
New Leaf	1403
Octane Fitness	101
Optimal Designs Systems International	1042
Paramount Acceptance	1155
Paramount Fitness Corp.	719
Peaksware	337
Perform Better/M-F Athletics Co.	649
Performance Food Centers	839
PFP-Personal Fitness Professional	339
Philadelphia Insurance Companies	933
Polar Electro	1448
Power Systems Inc.	439
Precor Inc.	901
Prospec, US Inc.	355
PUNCH Gym/Art of Strength	233
Regupol America	1249
Renosys Corp.	1334
Retention Management	657
SCW Fitness Education/Les Mills	130
Shape.net Software	1043
SofSurfaces Inc.	520
SPINNING/SPIN FITNESS	237
Sports & Fitness Insurance Corp.	335
SportsArt Fitness	937
SPRI Products	831
Star Trac	701
STOTT PILATES	749
Taft Consulting	1157
The Royale Smoothie Co.	1348
Thorotread	827
Troy Barbell & Fitness	420
True Fitness Technology	849
Twin Oaks Software Development	1141
Umax Strength	1319
United Leasing	1031
Versa Climber	442
Visual Fitness Planner	766
Vitabot	727
Water Rower Inc.	1030
Woodway USA	1135

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