This press release was provided by Fluidity. The Club Industry editorial staff was not involved in the creation of this content.
INDIALANTIC & GAINESVILLE, Fla.--Fluidity - a leader in the barre category of fitness, and Gainesville Health & Fitness - a premier fitness facility with three locations in the Gainesville area, announced today that Gainesville has added the Fluidity Studio Barre program to its roster.
Fluidity Studio Barre provides a competitive advantage for fitness facilities looking to capture the barre momentum from specialty studios by investing in superior equipment and the most comprehensive instruction in the category. "Fluidity offers a great architectural solution and innovative programming making it totally turnkey," commented Joe Cirulli, Owner - Gainesville Health & Fitness.
The Fluidity Barre features an independently height-adjustable barre so that a user can adjust the barre to their hip height – key to working in correct alignment. The Barre's patented design allows for push and pull movements in all directions while its portability allows students to position themselves in the center of a classroom in a way they can easily follow the instructor.
"We use the Fluidity Barre to maintain a neutral pelvis position while executing ground-based, weight-bearing exercises in all planes of movement," said Michelle Austin, Fluidity's founder and CEO. "By doing so, Fluidity strengthens the core and helps to facilitate function which in turn optimizes whole-body strength, improves functional flexibility and enables greater mobility in everyday life."
A sleek, compact design also makes for easy storage when class is not in session freeing up the space for other group fitness programming.
According to Robin Zukowski, Pilates Director - Gainesville Health & Fitness, "Fluidity offers a level of barre expertise that is simply the best in the business, and allows us to offer the personal and highly-specialized experience of a barre studio along with the amenities of our larger facility."
About Fluidity
Fluidity is a leader in the barre category of fitness and has sold over 400,000 Fluidity Home Barres and established an intensely loyal following with a workout of simple yet powerful movements that consistently delivers astonishing results. Fluidity holds multiple U.S. and international patents for the Fluidity Home Barre and Fluidity Studio Barre and offers a mass modality solution for corrective movement emphasizing proper body mechanics and postural alignment and offering one-of-a-kind equipment. Its $50M+ television campaign is credited by many with catapulting barre from a little-known fitness phenomenon to a mainstream exercise approach.
About Gainesville Health & Fitness
Gainesville Health & Fitness opened its doors in 1978 with founder and owner Joe Cirulli as the visionary leader. GHF has revolutionized the industry with a customer experience that is culture driven and designed to help others unleash their fullest potential. The largest fitness company in Gainesville and one of the most innovative fitness facilities in the country—GHF offers more classes, more choices and more variety than any other health club. What's more, the members benefit from some of the most advanced programs available in the entire U.S. With three unique clubs and on-site physical therapy through ReQuest, members have the greatest access to health. And, with a culture of service and an esteemed reputation, they experience growth and transformation faster than anywhere else. Driven by a culture of continuous improvement, this company defies the status quo at every level from the physical plant to the world class employees, all for the enhanced customer experience.