This press release was provided by Beachbody. The Club Industry editorial staff was not involved in the creation of this content.
Beachbody, the developers of industry-leading extreme fitness programs P90X® and INSANITY®, announced today the launch of P90X3, the highly anticipated third installment in fitness guru Tony Horton's popular P90X franchise, available just in time to fulfill consumers' holiday and New Year's fitness resolutions.
"P90X3 is the most-efficient and exciting P90X program Beachbody's ever developed," said Carl Daikeler, CEO, Beachbody, LLC. "We realize how valuable time is to consumers, so we created quicker workouts that don't sacrifice any of the intensity – or the great results – people expect from a P90X program."
The innovative new 90-day program focuses on intensity, efficiency and variety, challenging consumers to push themselves to realize their personal fitness goals through quick, hard-hitting daily 30-minute sessions.
Designed both for already-fit people who want to get ripped, as well as for those less fit, whose goal may be to lose a significant amount of weight, P90X3 promises life-changing body transformations in 30 minutes a day, six days a week, without compromising any benefits of its P90X predecessors.
The all-new workouts in P90X3 introduce Horton's breakthrough "Muscle Acceleration System" which is based upon a periodization structure that operates within efficient, yet intensive 30-minute muscle-building, calorie-burning sessions.
"Plain and simple, people want results in the shortest time possible, and research supports the efficacy of shorter, more intensive exercise sessions," said Horton. "I decided to take everything I learned from P90X and P90X2, and combine it with a system of highly-structured, plateau-busting workouts with an unprecedented variety of new moves to create our most efficient and effective workout to date."
Significant research indicates that 30-minute workouts can be equally, if not even more, effective than traditionally longer exercise periods. A study in The American Journal of Physiology observed that men lost more weight doing 30 minutes of daily exercise versus working out a full hour. P90X3 combines 16 all new, short, targeted, explosive routines specifically structured to maximize results in 30 minutes with no wasted time or movements and maximum intensity.
P90X3 is not a sequel or graduate program to previous P90X product lines. Instead, it's designed as the ideal 90-day routine with workouts just 30 minutes long. The program is broken down into three blocks. Block 1 creates a basis for strength while building endurance, coordination and flexibility. Block 2 continues to build strength, but also creates stronger muscular hypertrophy and anaerobic capacity. The third and final block brings together everything learned in the previous sections, delivering the ultimate body transformation in half the time of a P90X workout.
"Our goal with innovative programming like P90X3 is to continue pushing boundaries and developing solutions that help people live happier, healthier and more fulfilling lives," said Daikeler. "We worked hard to get P90X3 ready before the New Year, to make sure it's available to anyone committing to a fitness goal in 2014.
Available for $119.85 at Beachbody.com or through a Team Beachbody Coach, the P90X3 base kit comes complete with a 90-day program including 16 routines and the "How to Accelerate" introductory DVD. The program also features a fitness and nutrition guide combo book providing specific details about the workout, and a simplified approach to healthy eating, in addition to a 90-day workout calendar. P90X3's all-new16 muscle-building workouts include Total Synergistics, CVX, Agility X, Triometrics, The Challenge, Incinerator, The Warrior, MMX, X3 Yoga, Pilates X, Isometrix, Dynamix, Decelerator, Accelerator, Eccentric Upper and Eccentric Lower.
P90X3 continues an exciting new chapter of shorter more high intensity workouts that are poised to ensure Beachbody's leadership in the health & fitness industry, during which they've generated over $700 million in annual sales thanks to successful programs, including P90X, Insanity, T25, 10-Minute Trainer and Brazil Butt Lift among others.
For more information on how to order P90X3, Beachbody, LLC and its products visit www.beachbody.com.
About Beachbody, LLC
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody, LLC, operates Beachbody.com andTeamBeachbody.com. The Santa Monica, California-based company is the creator of the nation's most popular fitness and weight loss solutions including P90X®, Insanity®, Brazil Butt Lift®, Slim in 6®, Turbo Jam®, Hip Hop Abs®, and Power 90® among many others. Beachbody® programs combine challenging DVD-based workouts with easy-to-follow diet guidelines, nutritional supplements including its breakthrough health shake called Shakeology®, (AKA "The Healthiest Meal of the Day®") and the clinically proven 21-day cleanse known as the Ultimate Reset®, and an unparalleled customer service and peer-support system. In fact, Beachbody has expanded this support system through TeamBeachbody.com, which includes a network of thousands of independent "Coach" distributors as well as a dynamic online support and fitness community. The company's expansion into the beauty category includes the popular Derm Exclusive® brand which provides a healthy alternative to in-office anti-aging procedures. The corporate mission is to help people achieve their goals and enjoy healthy, fulfilling lives.