Fitness Franchise on Fire: Orangetheory Reaches 165 Locations Worldwide

This press release was provided by Orangetheory Fitness. The Club Industry editorial staff was not involved in the creation of this content.

Orangetheory Fitness® (, the energizing interval fitness franchise and first to use heart-rate-monitored training for scientifically proven results, has awarded its 165th franchise, surpassing yet another milestone in a year of record growth. In 2013, Orangetheory Fitness has grown its franchise presence to 17 states in the U.S., two Canadian provinces and the United Kingdom.

"Our growth is surging right now -- we've more than doubled the number of studios in less than eight months and continue to grow internationally," said David Long, CEO of Orangetheory Fitness. "We attribute Orangetheory's growth and success to our unique fitness concept and proven model -- a small studio footprint and results-focused training that offers convenience for customers and a huge competitive advantage for franchise owners."

Members praise the Orangetheory Fitness workout for visible results in toning, weight loss and total body conditioning, as well as increased energy from an efficient one-hour session. A best-in-class product development team continually enhances the program to keep it fresh and fun, while maintaining the scientific theory of excess post-exercise oxygen consumption (EPOC). "Our approach to high-intensity interval training is based on proven science and physiology. We use heart-rate monitors to maintain a target zone that stimulates metabolism and increases energy. This keeps the workout personalized and produces amazing results. These factors have been key to our high member retention," said Ellen Latham, Partner and Co-Founder of Orangetheory Fitness.

Franchisees benefit from a robust support system that includes everything from field training to personal trainer recruitment. Orangetheory Fitness' experienced leadership team provides expertise and assistance with business plan development, administration and infrastructure, with guidance in all phases of the start-up process plus ongoing support. The company's comprehensive training and marketing is focused on building and sustaining a profitable business with strong brand identity, to ensure Orangetheory Fitness franchisees can maximize their potential as owners.

Orangetheory Fitness is currently accepting qualified franchisees and area developers. Learn more at

About Orangetheory®Fitness

Orangetheory® Fitness ( is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, SBT Suspension Training and free weights, burning up to an average of 900 calories per session. The result is the Orange Effect -- more energy, visible toning and extra calorie burn for up to 36 hours post-workout.

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