This press release was provided by Fitness Evolution. The Club Industry editorial staff was not involved in the creation of this content.
Fitness Evolution (www.FitnessEvolution.com) announced today that Steve Saxton has been appointed Chief Operating Officer. Saxton previously was the COO for In-Shape Health Clubs. He will report to CEO Sanjiv Chopra.
"Steve is a seasoned and trusted leader who consistently delivers results. He is uniquely qualified to drive strategic prioritization and accountability within Fitness Evolution with a laser-focus on operational excellence," said CEO Sanjiv Chopra. "I have tremendous confidence in Steve's ability to help us deliver excellent value to our members. His wealth of experience and industry knowledge make him a key addition to our team. With our plans to double in size over the next 18 months, Steve will be a key asset to ensure our customers have a great experience at every club.”
Fitness Evolution is a chain of premium fitness clubs without premium prices. Clubs combine state-of-the-art exercise equipment, group exercise classes and amenities with a fun/friendly environment and supportive staff with memberships starting at just $9.99 per month.
Effective immediately, Saxton will assume responsibility for Club Operations, Member Services, Human Resources, Group Exercise, Personal Training, Childcare, Facilities, New Club Openings, and Sales. Saxton will be responsible for ensuring operational excellence across the company.
“Fitness Evolution’s strategy has never been more compelling. We will be the health club industry's leading affordable premium club chain." said Saxton. "I am incredibly energized to help lead the company to its next phase of operational excellence and growth."
Prior to this appointment, Saxton was the COO for In-Shape Health Clubs; he was instrumental in their growth from 18 to 55 clubs. Saxton has had a distinguished 31-year career in the health club industry. He was also the VP Operations for Western Athletic Clubs and the CEO of The Rush Fitness Complexes.
Information about Fitness Evolution can be found at www.FitnessEvolution.com.