February 1, 2012
First Word
Courage in Business Opens Doors and the Future
One of my favorite sayings is, “Life is as big or as little as your courage allows.” This saying has meant more to me lately as I have been reflecting on life due to the new year and a milestone birthday next month. ...
Feature
The Salvation Army’s Kroc Centers Continue Expansion Across Nation
The Salvation Army's Kroc Centers are drawing praise from community developers, charitable groups and members, while working some fitness club owners into a hot, frothing sweat....
Money Matters for Kroc Centers
The most controversial subjects surrounding Kroc Centers nationwide are those of financing and financial operations. Half of the Kroc grant money received by each location must be used for construction of the facility, and the other half must go into an endowment to fund operating expenses, according to the Salvation Army....
IHRSA to Host 31st Annual Conference and Trade Show in Los Angeles
The International Health, Racquet and Sportsclub Association (IHRSA) makes its home this year in the new Los Angeles Convention Center (South Hall), March 14-17. ...
Industry Observer
Health Clubs Count on Ancillary Revenue More Than You Think
Several clubs emphasize the need to generate revenue from streams other than membership, according to results in the 2011 Club Industry State of the Industry survey....
Pool Operators Prepare for March 15 ADA Deadline
The March 15 deadline is looming to meet compliance standards for revised regulations of the 2010 ADA Standards for Accessible Design and pool accessibility requirements....
Supplier Side
Growth of Branded Group Exercise Classes on the Rise
Group exercise has become a mainstay at fitness facilities of every type, but many facility operators struggle to decide between offering pre-choreographed classes and freestyle classes....
Retention Edge
Give Your Staff the ‘LAST’ Word As a Way to Help Save Memberships
If you were to focus on only one aspect of your team’s training to increase retention, Christine Thalwitz suggests focusing on improving communication and service skills....
Smart Design
Larger Health Clubs Have Unique Challenges When Expanding or Renovating
As owners of large health clubs contemplate improvement plans as a way of holding onto or gaining market share, they should focus on these large club challenges....
Sales Strategies
Create a Systematic Lead Generation Plan for Your Sales Representatives
The responsibility of your membership sales representatives is to generate business, not simply take walk-ins and call-ins. For that reason, your reps must have a five-point lead generation plan (5PLGP)....
Pro Shop
Pro Shop
The latest products for fitness clubs....
