vendor viewpoint

While exercise was once an opportunity to disconnect our desire to be connected has begun to infiltrate fitness and health clubs. Mobile fitness apps, virtual trainers and on-demand workout videos have placed fitness at our fingertips. As an industry professional, it is likely that this shift will require you to reevaluate your role as a wellness facilitator and the types of programs you are providing....More

Large group training can be a new revenue source for your group exercise department....More

Fee-based programming is commonly present only in the personal training department of a fitness facility under the titles “small group training” or “small group specialty classes.” However, by also bringing your fee-based programming into your group exercise department, the extra revenue generated can help purchase group exercise equipment and be used for employee raises and continuing education for instructors....More

Here are some areas to watch to ensure your facility offers safe yoga....More

One of the easiest and most powerful components of a good mobile marketing plan is to incorporate text message marketing....More