marketing

To get people who have always been on the couch to make the transition to fitness, you have to let them try before they buy. That is why health club operators should offer trial memberships....More

At some point, your business will be in a position to begin a strong external advertising campaign. But, you want to be smart about spending your money so you’re not throwing it out the window....More

Social media has created a lot of talk, hype and buzz in every industry, but what does it mean for the fitness industry?...More

Spending money on members who do not spend extra money at your club could pay off in the end....More