Raving fans are customers who are so beyond satisfied with a product, company or service that they go out of their way to tell someone else about their experience....More
Social media marketing, like all marketing, is a science and an art. Here are a few strategies for how to use social media as a source of free marketing....More
To get people who have always been on the couch to make the transition to fitness, you have to let them try before they buy. That is why health club operators should offer trial memberships....More
When managing your managers, you must provide them with clear and defined parameters for the tasks you assign them or they may not be effective leaders and representatives of your business, and, therefore, will not be successful....More
If your sales team’s performance is less than adequate, you need to look at what ingredients create high-performing sales teams and who creates these teams....More
Many things are cyclical, including fitness. If you have been in this industry for 10 years or more, you likely have lived through a full cycle....More