Preview: Unlock the Gates to Social Engagement


In this free preview video, learn how to leverage social media in a practical way, select the right social content mix by listening to your influencers, make social data actionable and create a social data scorecard so you are ready for the future of social data and social engagement. This presentation is by marketing expert George Assimakopoulos, vice president of marketing services at Penton. Assimakopoulos can be reached at

The full video, with even more tips and information, is available to our Premium subscribers, who can access the video by logging into our website. If you are not yet a Premium subscriber, you can become one for just $59 per year. The subscription also comes with savings on a special report and access to all of our other Premium videos and content.

This video was filmed at the 2013 Club Industry Conference and Exposition in Chicago as part of the CEO Summit, which was sponsored by Motionsoft.

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