Seventy-five percent of online consumers in the United States say they own a fitness technology product, according to a 2013 study conducted by the Consumer Electronics Association. The popularity of fitness wearables, watches and apps is shining a spotlight on the lack of technology standards among fitness equipment manufacturers. Despite advancements in fitness tracking technology, equipment manufacturers still calculate calories with different algorithms and lack standardized protocols ...

Club Industry Freemium Content

This content is FREE to access as a registered user on

Why register for It’s simple and free and here is a sample of what you get:

  • The latest breaking news on club operators, manufacturers and vendors, including mergers and acquisitions and financial reports
  • Insights from Club Industry editors
  • Advice from industry experts on how to improve your business

Already registered? here.