This press release was provided by the Equinox. The Club Industry editorial staff was not involved in the creation of this content.
New Yorkers will be able to indulge in Equinox's impeccable service as Equinox, the upscale fitness and high performance lifestyle leader, opens its newest location in Bryant Park this spring. The club will be conveniently located at 125 West 41st, within close proximity to Bryant Park, connecting midtown and Times Square.
"The Bryant Park location, our 20th Equinox in Manhattan, is a unique space in a very vibrant area," says Jeff Weinhaus, Executive Vice President and Chief Development Officer. "Our interior is dramatic, with a 40-foot high glass cube reception and an over-sized double-height fitness floor. Our primary trade area will capture the 6th Avenue office corridor, Times Square to the west, and the Fashion District to the southwest. Being immediately adjacent to the vibrant and active Bryant Park in an emerging retail and cultural hub, the club helps serve the need for our offering in an area where there is a huge demand."
"A gracious central stair and glass cube define the entry and act as a lantern for the surrounding neighborhood," says Aaron Richter, VP of Design. The experience is governed by the idea of creating a dramatic theatrical experience, which is a nod to the vibrant NYC district. A series of mezzanines and a cascading stair overlook the grand space surrounded by state of the art studios. The palette consists of raw materials such as concrete and hot rolled metal that are juxtaposed against carved stone, warm walnut woods and bronze details. The overall focus of the design is inward and does not shy from voyeurism."
Inside Equinox Bryant Park's four fitness studios, the industry's internationally acclaimed instructors will lead a full range of yoga, cycling, Pilates and innovative group fitness classes, including signature classes such as Barre Burn, METCON3, Shockwave, ViPR, and Tabata. Equinox's cardio and strength training areas unite free weights and state of the art cardio machines to create an inspirational setting where members can workout on their own, or with one of Equinox's highly skilled personal trainers.
Beyond the fitness floor lies The Spa @ Equinox, featuring a menu of luxurious ways to rejuvenate and pamper the body – from deep tissue massage and post-workout sports massage to a full range of facials and body treatments.
The Shop @ Equinox stocks the latest performance and casual fashions and accessories for men and women from top designers including Stella McCartney, Splendid, Joie, and Beyond Yoga. Additionally the club will also feature a Juice Press, serving organic pressed juices, raw food and smoothies to go.
About Equinox
Equinox operates 65 upscale, full-service clubs in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Dallas and Washington, DC, as well as international locations in London and Toronto. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.
IT'S NOT FITNESS. IT'S LIFE.