This press release was provided by elements. The Club Industry editorial staff was not involved in the creation of this content.
Miami based fitness brand elements® has acquired one of the last remaining Lady of America gyms for conversion to its popular fitness and lifestyle brand for women. The company has plans for expansion of the 9 year old facility into an adjoining space to add its newly branded thinspa® amenities as well as a full retail area
"elements® has made a clear departure from simply a fitness brand and has evolved into a total lifestyle brand. The company has made significant investments over the past 5 years including regional investments into 1800 WEIGHT LOSS, The Results Weight Loss Chain, slimberry and eco® natural product lines, as well as the creation of our own BalanceDiet™ and thinspa® brands. Lifestyle is the trend, and positions our company and partners for a very bright future"
The club is located in the popular Oakland park section in Ft. Lauderdale, in close proximity to the famed beachfront and co-tenants such as Whole Foods Market and W Ft Lauderdale. Approximately $250,000 in improvements as well as all new equipment including Power Plate, Matrix, and Spa are to be included into the newly re-designed space.
Ft. Lauderdale marks elements® 5th South Florida location, and significant investment into the region, including a Regional Growth Director and Regional Development and Support Team. In addition to the newly announced Ft. Lauderdale acquisition, elements® has recently allocated for a major capital renovation and expansion to its original Sunset location, as well as the announcement of a new flagship club and spa location in Miami's Brickell Avenue financial district.
The South Beach fitness and lifestyle brand now includes 37 clubs in the US and internationally, as well as branded product lines and media channels.