This press release was provided by DietBetter. The Club Industry editorial staff was not involved in the creation of this content.
DietBetter, a company pioneering a social approach to weight loss, announced today a free program for health club owners to help their members lose weight. DietBetter hosts “dietbets,” which turn weight loss into a game as members commit to lose four percent of their starting weight in four weeks while betting money on themselves. To keep it motivational for everyone, dietbets are not winner-take-all – everyone who crosses the finish line is a winner and receives an equal share of the pot.
DietBets are free and easy for gyms to use. DietBetter handles the payments, official weigh-ins and customer service; the club just needs to spread the word to its members. DietBetter also supplies referees to remotely verify players’ weights. Health club owners can set up a game in three steps:
- Create a game at dietbetter.com
- Choose a start date and bet amount
- Promote it to members (via Facebook, email or as a front desk handout provided by DietBetter)
“The number one reason people join gyms is to lose weight. Combining our social motivation platform with all the fitness experts and group classes available at a club makes for a fun and effective way to help members towards their weight loss goals,” said Matt Daniel, Vice President of Business Development at DietBetter. Matt spent 11 years at Town Sports International, which operates over 150 clubs on the east coast. “We understand the administrative challenges faced by club managers. That's why we made our platform free to use and completely turnkey for clubs.”
“In addition to helping members lose weight, health clubs can increase ancillary revenue by encouraging Dietbet participants to sign up for personal or small group training to help them win their Dietbet. They can also promote their Dietbet as a fun reason to bring prospective or lapsed members into their club,” Matt added. "A Dietbet really extends the member experience beyond the walls of the club.”
Dietbetting and incentivized wellness have exploded in popularity and were highlighted as a top health trend in 2014 by the PSFK Future of Health report.
Celebrity trainers, such as Jillian Michaels (NBC’s The Biggest Loser), Chris Powell (ABC’s Extreme Weight Loss), Drew Manning and Cassey Ho (Blogilates), have used DietBetter to successfully motivate their audiences to lose weight. Players lost 16 tons (32,000 pounds) in a DietBet hosted by Chris and Heidi Powell. And, Jillian Michaels just launched the largest dietbet in history with a pot of $272,000.
“We’re always looking for innovative ways to help our members shed pounds and they’re always searching for new tools to lose weight,” said Joe Gigantino, owner of Los Gatos Health & Fitness. “DietBetter meets everyone’s needs and our members love it. In our last DietBet, participating members lost a collective 3,000 pounds.”
The game’s approach to behavior modification is rooted in science. Financial incentives have been shown to help people lose weight and keep it off. When participants in a Mayo Clinic study were offered a chance to win $20 a month, 62 percent completed the challenge, dropping an average of nine pounds. Without financial incentives, only 26 percent followed through and lost just two pounds on average.
“Dietbetting is a promising new approach for people who want to lose weight,” said Dr. Tricia Leahey, a professor at Brown Medical School’s Weight Control and Diabetes Research Center. “Putting money on the line boosts commitment and the chances of success.”
Since its launch in January 2013, DietBetter has proven to be successful:
- Ninety-six percent of DietBetters lose weight
- Winners lose an average of nine pounds a month
- DietBetter has paid out $5 million to people who have lost weight on its platform
- DietBetter has helped 100,000 people lose more than 500,000 pounds
For more information on DietBetter or to learn more about hosting a DietBet game, visit www.dietbetter.com.
DietBetter is a social dieting company that is pioneering a whole new way to lose weight. With its DietBet platform, the company brings people together to lose weight as a community. It is working: 96 percent of DietBetters lose weight while winners lose an average of nine pounds a month. The company has paid out over $4 million to winners while helping its players lose over 500,000 pounds. For more information, visit www.dietbetter.com.