Curves Launches New Performance, Lifestyle Apparel Line

This press release was provided by Curves International. The Club Industry editorial staff was not involved in the creation of this content.

Curves International, Inc., the largest chain of fitness centers for women in the world and a leader in the weight management category, today announced the introduction of an exclusive line of workout wear that's both functional and flattering.  The new line includes 20 new pieces designed for performance and includes such features such as breathable wicking material, tops and jackets with longer backs, "stay put" waistbands, comfortable compression and slimming designs.  Available now at participating Curves locations in North America and on curves.com, this new line of workout gear is both stylish and affordable.  New collections will be rolled out on an ongoing basis.

"Focus groups and consumer testing revealed that Curves members wanted workout wear that is high performing, high quality and offers a lifestyle look," said Katie Lucas, vice president of products at Curves International, Inc.  "We designed this line to be gear you'll wear to workout in but then also meet a friend for coffee afterward.  Best of all, this line is designed to flatter – doesn't everyone want to show off the results of their hard work?"

The new Curves line of athletic wear and gear features a wide array of items including tees with high-performance wicking with seams and stitching designed to slim and contour; compression action pants with power mesh technology, no-slip waistbands and flattering boot leg shape; support bras with mesh panel ventilation and wide, front-adjustable gel-cushioned straps; and a collection of fun accessories like cushioned socks, a magnetic towel for workouts and a lunch tote that will add a little pizazz to help you stay on track.

For more information about the exclusive line of supercharged workout wear and accessories, visit your local Curves or shop at curves.com.

About Curves International, Inc.

Curves International, Inc. is the largest chain of fitness centers for women in the world and is famous for its fitness program, a 30-minute circuit with a Coach that works every major muscle group with strength training, cardio and stretching. The new Curves Workouts with Jillian Michaels (launching January 2014) offer cutting-edge total body workouts that feature the Curves strength training machines in conjunction with functional bodyweight-based exercises that ramp up metabolism and transform physique.  With Curves Complete, women have a fully integrated, personalized weight loss and weight management solution that includes the Curves fitness program, a customizable meal plan and one-on-one coaching and support. Backed by extensive research, Curves Complete has been shown to reduce fat, increase lean muscle, boost metabolism and help dieters lose weight and maintain weight loss. Each Curves Complete Coach has completed a certification program developed in conjunction with Cleveland Clinic, one of the most respected hospitals in the country. Curves is committed to providing women with the tools necessary to empower them to live more fulfilling lives.  For more information please visit curves.com.

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