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Even during the economic slowdown, corporate fitness and wellness programs survived relatively unscathed as more employers realize that an investment now in these programs could pay off later.
Pilot in Denver
Another individual club that is active in corporate fitness is the Denver Athletic Club (DAC). It quietly launched a corporate fitness pilot program in December at the request of several corporations in its region. Corporate clients pay yearly subscriptions to DAC and get several services. For example, the client company can send an employee (usually a human resources representative) to DAC for monthly roundtable discussions with other human resource and corporate wellness promotion professionals to discuss workplace wellness.
DAC’s fitness director will go to each subscriber’s workplace four times annually to give seminars on wellness topics (e.g., benefits of physical activity, stress reduction, nutrition) that suit the needs of the employees. And if one of the employees of a corporate client joins DAC, the club’s $375 initiation fee is waived.
Six corporate partners signed up in the first four months of the program. Annual corporate subscriptions range from $250 for companies with 50 or fewer employees up to $1,000 for companies with 501 or more employees.
"We launched this because we were getting a lot of questions and requests for corporate fitness programming,” says Lauren Schwartz, DAC’s marketing director. “We didn’t want to over-promise what we knew we could deliver, so we’re starting slowly. We’re catering to offices in our region, those that don’t already have their own corporate fitness facilities or that haven’t hired a corporate fitness management company.”
It seemed like the right thing to do, Schwartz continues, because Colorado is usually on the lists of the healthiest states.
“People here take their health and fitness seriously, and they know that improving employee health and fitness adds to the bottom line,” she says.