The Affordable Care Act could be a real avenue for the industry to reach the 85 percent of the market who are not currently health club members, but the time and money invested in the programs necessary to reach this market will be slow in offering returns....More
The Patient Protection and Affordable Care Act could create tremendous opportunities for facilities within the health club industry that have the time and the ability to invest in it....More
Times are changing at Life Time Fitness, and now only food, beverage and supplement products that meet the company’s Good Food Rules are sold by the company....More
Last month, NeV’s UFC Gym announced the acquisition of LA Boxing, Santa Ana, CA, which had 81 franchises around the country. The two sides began serious negotiations last September before closing the deal on Dec. 31, right before the tax deadline. Terms of the deal were not disclosed....More
With the growing popularity of small group training, some club operators are taking small group training out of the personal training department and are moving it into the group exercise department as a fee-based program, a move that is breathing new life into group exercise....More
Strength training often is marketed to adults and seniors in health clubs, but today's teenagers are in hot pursuit of stronger, buffer bodies, which may offer a new market for this type of programming within clubs....More
The member value equation is actually defined by six components. Each exerts varying degrees of influence on members' perception of value, affects member expectations, their experience and the price they are willing to pay....More
In working with gym operators to improve their members' experience through customer experience management programs, I have seen some of them make quick progress only to hit a glass ceiling of sorts. Over time, I have noticed a common thread for clubs that experience this....More
