Flip through the pages of the 2012 calendar, and on any given day, it appeared that some big announcement was made about an acquisition or merger in the fitness industry. That, perhaps, was the biggest trend of the year....More
The approaching New Year offers fitness facility operators an opportunity to capitalize on one of the most common resolutions members make each year: to lose weight. Whether beginning an exercise regimen to lose that extra holiday weight or to kick off a lifestyle change for 2013, members and potential members need more than a treadmill or personal trainer to achieve their weight-loss goals....More
The National Academy of Sports Medicine (NASM) recently introduced a new approach to weight-loss education for certified personal trainers that may make establishing a weight-loss program with a facility’s current staff an option....More
Whether to offset a summertime slump in usage or boost ancillary revenue, enhancing summer camp offerings may be just the answer for fitness facility operators looking to fill a void in programming during the summer months....More
For many small club operators, money is often in short supply. And that is especially true for those just setting up their businesses. The option to lease equipment—especially if it is really a financing option that allows for the purchase of the equipment at the end of the lease—is an attractive proposal for many....More
Leaders make decisions. In fact, leaders are called upon to make hundreds of decisions every day. Your decisions and the consequences of those decisions are what truly define you as a leader....More
