You may have a vision for your facility and for your career, but have you communicated that vision with your staff? More importantly, do you know what their vision is for their career?...More
Health clubs are much more than businesses. They instill lifestyle changes in their members that reach far beyond working out. However, part of serving a community is not just about helping people improve their health and fitness. Club operators often reach beyond their walls through philanthropic efforts....More
The exposure that the Olympics provide 24 Hour Fitness through its sponsorships provides a boost to the company, says President and CEO Carl Liebert....More
Not only is Technogym the exclusive equipment supplier for the London Olympic and Paralympic Games, but the Gambettola, Italy-based company also partnered with the city of London and the British government for a wellness-based initiative to attract the citizens of Great Britain to regular physical activity....More
Though technology is central to club operations, many fitness clubs lack a chief information officer (CIO), chief technology officer (CTO) or vice president of technology....More
The health and fitness section of Apple’s iTunes app store has hundreds of apps to aide workouts but with these workout and personal trainer aides available at everyone’s fingertips, do people still want to spend the time and money to go to the gym?...More
Many Boomers have reached the age of 65 now, and the rest of them are following quickly behind. That means that marketing, programming and fitness equipment that targets this market must change with them....More
Many companies do not take any special steps to recapture lost members, but ignoring these individuals constitutes a massive missed opportunity. By taking the following steps, you may be able to win back lost members...More
Many of our markets have changed during the last five years and will continue to change. Price alone is less and less effective for luring members. By showing your members the LOVE, we can create a thrill in them that keeps them coming back and recommending the experience to their friends....More
