The recession will continue to make 2011 a difficult year for health club growth, but club operators can mitigate some of its effects by making their clubs stand out from the competition....More
You have to differentiate in order to survive this tough market, industry experts say. But even so, most club owners will want to at least consider a number of trends in order to show they’re up to date with what’s hot in the industry....More
While many for-profit clubs are shifting gears and trying to find their niche, university rec centers are branching out into new directions, too....More
The opening of California State University Long Beach’s (CSULB) $70 million rec center wasn’t good news for everyone. In December, the Frog’s Fitness club that has been on the CSULB campus for 15 years announced it was closing....More
With utility costs rising across the board, and the economy still in the doldrums, it’s logical that club owners are looking for ways to save money. But there are many ways to reduce utility costs without risking members’ comfort....More
