Sitting in the Jennifer Aniston/Jason Bateman movie The Switch a few weeks ago, I had no reason to believe that my job would ever cross my mind during...More
If you're going to be at the Club Industry 2010 conference this month, boy, do we have a site for you. And if you're not going to be there, boy, do we still have a site for you...More
A commitment to helping members succeed is the underlying theme for winners in this year's Best of the Best contest. From comprehensive medical-based fitness programs to all-inclusive corporate wellness plans, the winning 2010 clubs take an integrated approach to health and wellness while focusing on building strong relationships with members....More
SAN FRANCISCO Elite athletes work hard and train hard and they often do so on their own or with a personal coach. However, some fitness facility owners...More
WASHINGTON, DC Only 2.2 percent of Americans use exercise equipment, according to analysis by researchers at Pennington Biomedical Research Center in...More
OVERLAND PARK, KS It may be a sign of the times that the three private health club companies who made the Inc. 500 list last year have now dropped to...More
Recently, I heard a number of clients remark about their management's lack of follow-through on hospitality and retention efforts. I suspect that this...More
OVERLAND PARK, KS Cybex, Life Fitness, Precor and other traditional cardio and strength equipment manufacturers may not have made the Inc. 500 or Inc....More
SILVER SPRING, MD Motionsoft Inc. not only made Inc.'s 5,000 list last month, but the growth that put it on the list also helped it get some additional...More
OVERLAND PARK, KS With new equipment purchasing down or non-existent at most clubs, many operators are turning to entertainment systems and interior club...More
Setting pricing can be one of the most difficult decisions for club owners. They often set pricing based on their competitors' prices. However, this method...More
You have completed the tour of your facility with a prospective member, and now it's time to explain the membership costs and ask for a commitment and...More
