Advertorial: Introducing You to MYZONE

Article Tools




Interact With Us



Best of 2011

Top Stories of 2011

The most popular stories of 2011. Did your favorites make our list?

View our Top 12 list here

Resource Center

Buyers Guide

Find industry businesses by product or service categories, view company profiles and more.

View our Buyers Guide

Club Industry Trade Show

Club Industry Show and Conference, held each October, is the premier event for fitness and wellness professionals. Find out more about Exhibitors, Events, and Education.

View our Trade Show

Industry Events & Trade Shows

The industry-wide calendar features listings for educational events, trade shows and more.

View our Events Calendar

Classifieds

View classified ads for health club equipment and services, plus business opportunities and job postings.

View Classifieds

Current Issue

Read stories from the latest print issue of Club Industry magazine.

View the Current Issue

E-Newsletter Signup

Breaking news on the industry, people on the move, mergers and acquisitions and much more. Delivered weekly.

MyZone

MYZONE is a new innovative heart-rate based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity. It is designed to get everybody up and about.

Focusing on rewarding effort rather than fitness, MYZONE can help anybody regardless of age, size or ability to lead an active and fulfilling life.

MYZONE is a new and exciting way for people to achieve their health and fitness goals. By simply wearing a comfortable heart rate belt, they are able to monitor all concerted activity in real time and view their progress online.

The proprietary telemetry system allows remote measurement and reporting of information about weight, body fat, heart rate and exercise intensity, which is effortlessly sent and stored in the MYZONEMOVES cloud.

MYZONE users can then login wherever they are in the world and track their activity and progress.

Every user earns MYZONE Effort Points (MEPs) for every minute of physical activity a member is in the MYZONE effort zones. MEPs are therefore earned based on one’s level of fitness alone, thus removing imbalances based on gender, age, weight and heart rate.

This means that the science of MYZONE, using the American College of Sports Medicine’s guidelines for estimated maximum heart rate, has created a rewards system that can motivate everybody.

Why MYZONE?

In the last two decades, our society has witnessed a staggering rise in unhealthy lifestyles through obesity and all of the associated chronic conditions, such as cancer, diabetes, hypertension, stroke, heart disease, pulmonary conditions and mental disorders.

This, in turn, means that we face potentially catastrophic financial bills to provide care for people with these conditions. For example, in the workplace there is growing economic trauma through chronic loss of productivity through workplace absence.

But the solutions are really simple. We can tackle obesity by all taking responsibility and by encouraging people to permanently change their behaviors with products and protocols that everybody can engage with and have fun with while feeling better.

MYZONE is a product that can be central to that solution. It is a system invented for everyone that makes physical activity fun, more active and more accessible. At its heart, it offers the ability to show everybody whether their hearts are really in it when they make concerted movements.

CONTINUED ON NEXT PAGE

Want to use this article? Click here for options!
© 2012 Penton Media Inc.

Sponsored Content

Cardio and Strength Trends
Sponsored by Life Fitness

Core Strength Conditioning
Sponsored by The AB Coaster Company

Group Exercise
Sponsored by LesMills

Technology Resource Center
Sponsored by ABC Financial

Videos

1st Annual Fitness Industry Summit 2011: Introduction

Jay Del Vecchio, World Instructor Training Schools President and CEO

Star Trac 2012 Photo Shoot: Behind the Scenes

Making of Star Trac Lifestyle Images Video.

Elevation Series iPod Compatibility

Watch the newest informative video from Life Fitness.



More Video

E-Newsletter

Newsbeat

Delivered once a week, this timely e-newsletter features breaking news, people on the move, mergers and acquisitions, supplier news, industry trends and more.

Subscribe

Most Popular

Most Recent

Insights into what high-level club executives think about their business and industry trends.

View Executive Insights

Practical Internet strategies to help you build customer relationships, increase revenues and lower costs.

View Web Savvy

In This Issue: May 2012 View All Past Issues

Cover Story

The Business of Corporate Fitness

Focusing on the corporate fitness market can present a revenue opportunity.



View the full issue
| View the digital edition

Subscribe To Club Industry Magazine

In Print and Online

Subscribe today to get the news you need and information you want from our print or digital edition as well as in our e-newsletters.

Subscribe Today!