Precor’s Preva is the technology that Magnuson Athletic Club used in its member acquisition and retention efforts. Photo courtesy of Precor.
Sponsored Content – Precor The percentage of the population that is defined as “fit” continues to decline. At the same time, the use of technology is now mainstream and is changing the way we live. The iTunes app store has more than 13,000 health and fitness apps. Clearly, technology-enabled fitness experiences are here to stay. This means fitness facilities face a more discriminating consumer whose experience expectations are being set by products and services outside ...
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