Today, technology is available to monitor all aspects of a wellness routine, from personal interaction to downloading customizable workouts to data tracking. With this technology, your facility can deliver a truly comprehensive wellness experience for every member, wherever they live and travel.
Technogym’s Wellness on the GO system delivers an integrated wellness experience wherein members can track their daily activity through their smartphone or computer. Other Technogym apps empower operators to stay constantly connected with their members’ training needs and help them manage the lifespan and repair needs of the equipment. Image courtesy of Technogym.
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Over the last several years, we have seen new technologies revolutionize the way we engage in and enjoy exercise. Gadgets, phones, watches, apps and websites help us track, monitor and share our training successes. However, these devices typically monitor only one aspect of the training experience. Today, technology is available to monitor all aspects of a wellness routine, from personal interaction to downloading customizable workouts to data tracking.
With this technology, your facility can deliver a truly comprehensive wellness experience for every member, wherever they live and travel. Imagine your members waking up in the morning to a motivational message from their personal trainers on their phone and then tracking their steps as they walk to the coffee shop next door. After a busy day on the job, they can go to the gym and download a new workout program at a kiosk, and then hop on a treadmill that tracks their every move. At the end of the day, they can arrive home and download their data on their computer or smartphone.
This technology includes apps that relate to the scope, interests and demands of a facility and its membership. The apps include a research-based assessment tool that quickly evaluates a member or prospect’s training motivations. Based on the results of a member survey, staff can pair members with the appropriate program, equipment, class offerings and more.
Apps designed to manage a member’s workout programs also are important. Using the apps, staff can build out, customize and assign personalized workouts. Members’ programs are assigned with a small tracking device that wirelessly connects into cardio and strength equipment. A key guides members through their training sessions and records all data. Members can review this data and modify their training plan during cardio workouts on touchscreen cardio displays or at kiosks throughout the facility. Operators can then use this data to track members’ training compliancy, check in with members and deliver program updates.
For lower-supervision facilities, apps are available that customize workouts by incorporating a library of diverse pre-built programs. All programs can be easily modified by the facility to ensure they align with the equipment and programs available. Members can then download these programs on their tracking device and select a program level that aligns with their current abilities. The member simply plugs the device into the equipment, and it guides the user through the workout. At the conclusion of the workout, all data can be downloaded for viewing online or on a smartphone.
With these apps, operators can create thematic competitions for members to increase loyalty or exercise adherence. Challenges can easily be created by operators in less than two minutes. Results, feedback and even prizes can be posted online.
Other apps can increase member compliance and connection with your facility by allowing personal trainers and members to stay in touch via a website and app that offers training support, program success, lifestyle coaching and more. Members can track their activities inside and outside the gym, and that information can be viewed by the members and their personal health coach.
Apps are not just for members, however. Some apps provide real-time data on cardiovascular equipment to ensure it is in working order at all times. In the event of any equipment upgrades or repair needs, the app can send automatic messages to the operator. Apps also can allow operators to send marketing messages and feedback forms directly to the touchscreen displays in the facility.
By using applications and technology now available to members and club operators, you can help create the perfect member experience.
Technogym, Cessna, Italy, offers all the technology mentioned in this article through its Ecosystem, a platform that integrates Technogym’s mywellness cloud apps and equipment, fitness facilities and members’ lifestyles.
