The Helix lateral trainer is one unique piece of equipment that may require extra marketing to members who are easily intimidated by new offerings. Photo courtesy of Helix Co.
Sponsored Content – Helix In my role as the owner of a fitness equipment company, I speak with gym owners and their managers each and every week. And I hear from them the same things again and again: Clients say they want the latest technologies, but they sometimes appear intimidated about actually trying anything new at the club. In fact, when it comes to new cardio machines, many people are particularly uncomfortable. Everyone knows how to walk on a treadmill, right? But ...
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