Blog Contributors

Jan 17, 2017

Planet Fitness Continues to Target Non-Gym Goers, Rely on Existing Franchisees

Data suggests an increasing number of Planet Fitness clubs are run by veteran operators with experience in multiple markets. Company CEO Chris Rondeau intends to rely on these franchise groups to grow the company's footprint....More
Jan 05, 2017

The Science Behind Sports Nutrition Lags Behind the Marketing

The consumer crossover between the supplement industry and the health club industry means knowledge of issues affecting the sports nutrition and weight loss supplements industry is of importance to operators of clubs. Club Industry has teamed with our sister brand, Nutrition Business Journal (NBJ), to offer you a free download of the....More
Master Class Videos
Apr 21, 2014
Video

Preview: Close More Sales by Using Three Concepts and the Four-Chain Link 2

Use this plan to inform, inspire and persuade so you can close more membership sales....More
Executive Insights Videos
Nov 13, 2014
Video

Exhale: How a Boutique Well-being Brand Thrives  

Annbeth Eschbach, CEO of exhale, shares why she created her boutique studio brand and how she plans to grow her business in New York and beyond....More
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