This year's Club Industry Conference and Exposition emphasized the importance of women in the industry, both as fitness business clients and operators.
From the show floor to education sessions to the keynote presentation, women were front and center at last month's Club Industry Conference and Exposition in Chicago. And for an industry that still struggles with gender issues when it comes to programming and advertising, getting more women to share their experiences and expertise is a great thing. Understanding how to market to women could be great for the health club industry, says Bridget Brennan, this year's keynote speaker. ...
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