Has Winter Weather Affected Your January Club Numbers?

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The majority of the country is bracing for yet another big storm over the next few days. For many club operators in the Northeast, this is just another in a long string of winter storms that affected new club member sign-ups in what is traditionally the biggest month of the year for fitness facilities. Whether you are a for-profit, nonprofit, university or government facility operator, let us know how the snowstorms in January affected your membership numbers. We'll be putting together a story on this subject to share with the industry. You can comment directly to this blog or e-mail me at pam.kufahl@penton.com.

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