Has Winter Weather Affected Your January Club Numbers?

The majority of the country is bracing for yet another big storm over the next few days. For many club operators in the Northeast, this is just another in a long string of winter storms that affected new club member sign-ups in what is traditionally the biggest month of the year for fitness facilities. Whether you are a for-profit, nonprofit, university or government facility operator, let us know how the snowstorms in January affected your membership numbers. We'll be putting together a story on this subject to share with the industry. You can comment directly to this blog or e-mail me at pam.kufahl@penton.com.