Ex-Equinox Executive Stays True to Her Word

Say what you want about former Equinox Executive Creative Director Bianca Kosoy. At the very least, she is sticking to her famous "fitness is a fraud" statement.

Kosoy, who left Equinox in September, made her first tweet in nearly two months last Friday. At the time, the New York City Marathon had not yet been canceled despite criticisms that the marathon was diverting much-needed resources from homeowners and businesses hit hard by Hurricane Sandy.

One of those criticisms came from Kosoy, who tweeted: "NYC Marathon is using generators for the race while people have no power. If I didn't say it before, I'll say it now, 'fitness is a fraud.'"

Kosoy first uttered that statement in a New York Times profile that ran in August. It is not known whether or not the statement got Kosoy in hot water, but just two weeks later, she was no longer with Equinox.

The New York City Marathon was canceled late in the afternoon on Friday, not long after Kosoy's tweet. Several participants had already arrived in New York for the event, including Karen Jayne Greenwood, who was recently promoted at Life Time Fitness to serve as the head of publicity and promotions for Life Time Athletic Events. Greenwood, an avid tweeter (@LTSportsPR), ran the Boston Marathon last April, finishing that race in a shade under 5 hours.

The day after the New York City Marathon was canceled, Greenwood was headed back home. Before she left, she told Club Industry: "Suffice it to say, it was the right decision to cancel the marathon, but it was made extremely too late after wasting copious amounts of the city's resources all week long."

Greenwood re-tweeted links to Red Cross fundraisers upon returning home. Other marathoners stayed in the New York area over the weekend to volunteer in relief efforts.

As we mentioned last week, fitness clubs in the New York/New Jersey area are still doing their part to help their communities, opening up their clubs to nonmembers for hot showers and power charging. Deirdre Whalen, general manager of HealthQuest of Hunterdon, NJ, told us Monday that to date, more than 1,200 nonmembers have walked through her club's doors.

Many other fitness organizations are doing their part to support the Hurricane Sandy relief effort.

Please or Register to post comments.

What's Behind the Scenes?

Behind-the-Scenes - Get a look behind the magazine--the people the editors talk to, the clubs they visit and the stories they are working on.

Blog Archive