Today’s health club sales environment is different than it was in the past. The days of selling your facility to everyone based on price or equipment is gone. Other health clubs offer the same brand name equipment that you have, and some of these businesses offer it at even cheaper rates than you. So how should your staff sell your facility to potential members?
Many of our markets have changed during the last five years and will continue to change. Price alone is less and less effective for luring members. By showing your members the LOVE, we can create a thrill in them that keeps them coming back and recommending the experience to their friends.
An automated email system can help your sales team follow up with prospects and new members, plus it can secure referrals from those new members. In today’s club sales environment, competition abounds, so prospects want to learn quickly and without a lot of effort that you can deliver their desired results.
We often think that retention is something we will worry about later. Club owners have so many other things on their to-do list that improving retention seems to fall far down on the list of must-do items
Having a good retention rate is like hosting a well-attended dinner party every month. To host a good dinner party, you first have to go through many steps of preparation and behind-the-scenes effort and energy.