Health Club Sales Today Requires You to Know Your Members and Their Differences
Today’s health club sales environment is different than it was in the past. The days of selling your facility to everyone based on price or equipment is gone. Other health clubs offer the same brand name equipment that you have, and some of these businesses offer it at even cheaper rates than you. So how should your staff sell your facility to potential members?
Show Your Members the ‘LOVE’ To Build Referrals and Success
Many of our markets have changed during the last five years and will continue to change. Price alone is less and less effective for luring members. By showing your members the LOVE, we can create a thrill in them that keeps them coming back and recommending the experience to their friends.
Automate Your Health Club Sales Process to Better Contact Prospects
An automated email system can help your sales team follow up with prospects and new members, plus it can secure referrals from those new members. In today’s club sales environment, competition abounds, so prospects want to learn quickly and without a lot of effort that you can deliver their desired results.
Calculating the Reason for Focusing on Retention
We often think that retention is something we will worry about later. Club owners have so many other things on their to-do list that improving retention seems to fall far down on the list of must-do items
How to Prepare your Club for Great Retention
Having a good retention rate is like hosting a well-attended dinner party every month. To host a good dinner party, you first have to go through many steps of preparation and behind-the-scenes effort and energy.
Home Care in Your Club
If your spa is like most, you may have difficulty motivating some staff members to consistently sell retail products. You may even have some technicians
Targeting all Mommies
Summer is upon us and youngsters are free to roam the earth again without the regular daily school schedules. During the summer months, spas sometimes
Get with the Program
All clubs slow down in the summer months. Kids are out of school. The weather is nicer, which encourages outdoor activities. And people are on vacation.
Spa Trends, Part 2
With today's fast-paced lifestyles, visiting the spa needs to be quick, convenient and effective. All of the regular cosmetic services such as Botox,
